6 Essential Videos That Boost Sales and Closing Rates

Why Video Should Focus on Sales First

When businesses talk about video, they often focus on marketing. But the real power of video lies in sales. Whether you sell products, services, or work in e-commerce, video should help you build trust and close deals. Your sales team should view every video as a new tool to help them hit their targets.

Unfortunately, many companies miss this point. They create videos that don’t actually help sales teams. Instead, these videos often feel like "marketing fluff"—nice to watch but useless in closing deals. The classic example? The "About Us" video. Sure, it’s nice to have, but how often does a salesperson say, "I can’t wait to use our new 'About Us' video in my pitch!" Probably never.

What Sales Teams Really Need

Sales teams need videos that address buyer concerns, answer pressing questions, and ease fears. These types of videos don’t just support sales—they drive revenue. They focus on what buyers want to know at the final stages of the buying process.

Think about it: if you’re investing in video production, someone—whether it’s your CFO, controller, or accountant—is going to ask, "Is this making us money?" If you can’t prove that it is, those resources will eventually dry up.

Proving ROI Through Sales-Focused Videos

Sales-focused videos should make your team say, "We couldn’t close deals this effectively without them." Better yet, prospects should tell you how helpful the videos were during their research. If neither of those things is happening, it’s time to reevaluate.

Now let’s assume we’re on the same page. You agree video should support sales, and you’re ready to start. What comes next? That’s where this list of impactful sales videos comes in. Over years of working with clients at IMPACT, we tested and refined these approaches. And because we needed to prove value quickly, every video had one goal—sell more, faster.

Simple Solutions That Work

As you read through the list, you’ll probably think, "Why aren’t we already doing this?" And you’d be right to ask. Too often, businesses overthink simple solutions. These videos don’t reinvent the wheel—they just deliver results.

In the next section, we’ll break down the types of videos that have the biggest impact on sales and closing rates. These aren’t theoretical ideas—they’re proven strategies backed by data and case studies.