Why You Need Cost and Pricing Videos
Discover how discussing cost and pricing transparently through videos can build trust, educate buyers, and drive sales. Learn best practices for creating impactful cost videos and addressing common buyer questions effectively.
By Thaher Majeed | 2025-01-14
Why You Need Cost and Pricing Videos
How Transparency About Pricing Builds Trust and Drives Sales
Why Discussing Cost Matters
The main goal of using video in your sales process is to support your sales team and move the needle. So, when it comes to the question, “Should we talk about cost and pricing in our content?” the answer is an emphatic Yes!
Buyers are researching cost-related questions all the time. If your content doesn’t address these concerns, ignorance prevails, and you’re left competing on price alone. To avoid this, you need to educate buyers about value early in the process. A great cost and pricing video can:
- Explain the factors that drive the cost of your product or service up or down.
- Discuss the marketplace, including why competitors may be cheaper or more expensive.
- Clarify why your product or service costs what it does, even if you don’t reveal exact pricing.
By addressing these points, you set clear expectations and prevent miscommunication, especially when multiple decision-makers are involved. A well-crafted video can explain value far better than a middleman ever could.
FAQs About Cost and Pricing Videos
1. Should Cost Videos Be Separate from 80% Videos?
While 80% videos can touch on pricing, cost deserves its own video because it’s such a critical part of the buying process. A dedicated cost video builds trust, educates buyers deeply, and often performs well in search and social media.
2. How Long Should a Cost Video Be?
Length can vary widely based on complexity. Some cost videos work well at under two minutes, while others may run over ten minutes. The key is to be concise while answering the question thoroughly.
3. How Specific Should a Cost Video Be?
Specificity is almost always a good idea. For example, manufacturers used to avoid discussing pricing, fearing it might upset retailers or distributors. But now, more businesses include MSRPs to set clear expectations. Greater specificity builds trust, increases leads, and boosts revenue.
4. How Many Cost Videos Should You Create?
You should create at least one video for every major product or service you offer, focusing on explaining cost, price, and value. If you sell hundreds of products, prioritize those with the biggest impact on your bottom line and expand from there.
The Impact of Cost Videos
Cost videos aren’t just about pricing; they’re about transparency and trust. By educating buyers and addressing their questions head-on, you build credibility and differentiate yourself in a crowded market. Start with your most important offerings, and let transparency be your competitive edge.
